The PARTNERNOMICS Show

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Episode 11 - Brian Hattaway

This week Mark Brigman talks to Brian Hattaway. Brian is the Founder & Innovation Leader at IOLITE Solutions, which creates smart, Salesforce innovations to improve user productivity on the Salesforce platform.

He has over 28 years of large enterprise technical architecture, process re-engineering, and consulting experience. He also has 18 years working with the Salesforce.com platform. Brian and IOLITE Solutions are our partner for the PARTNERNOMICS IQ Software. The duo discusses:

  •  Operations: What is the first piece of technology needed for a successful partnering program? 

  • CRM: Why isn’t a CRM capable of managing Partnering from day 1 (install)?

  • Data Model: In data modeling, how is a “partner” different from a “partnership”?

  • Integrations: How do I connect different tools together?

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The PARTNERNOMICS® Show

The PARTNERNOMICS® Show, a podcast and video series for creative thinkers who are championing partnerships across their organization.

We’re discussing the hottest topics and sharing ideas for driving success through your partnership operations and processes within your organization.

Each episode we sit down with a partnering expert and discuss 4 topics. Think of your favorite sports talk show, but for partnerships!

The opportunity to leverage partnerships has never been greater. Will you take the lead and drive changes throughout your organization to unlock the power of partnerships?

Hosted by:
Mark Brigman

Mark Brigman

Founder & CEO

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Scott Brinker - Episode 1

Episode 1: Scott Brinker

Mark chats with Scott Brinker, VP of Platform Ecosystem @ HubSpot. Scott's work includes helping to shape HubSpot's platform strategy and lead business programs for its global technology partner ecosystem.

Jay Mcbain - Episode 2

Episode 2: Jay McBain

Mark is joined by Jay McBain, Chief Analyst - Channels, Partnerships, & Ecosystems @ Canalys. Jay is an accomplished speaker, author, and innovator in the IT industry. Named 2021 Channel Influencer of the Year by Channel Partners Magazine. 

Bob Moore - Episode 3

Episode 3: Bob Moore

Mark is joined by Bob Moore, Co-Founder & CEO at Crossbeam, a collaborative data platform that helps companies build more valuable partnerships by discovering which customers and leads they have in common.

Jared Fuller - Episode 4

Episode 4: Jared Fuller

Mark is joined by Jared Fuller, Founder of PartnerHacker and Host of the PartnerUp Podcast. Jared is a market/product led entrepreneur with an obsession for startups that delight customers, create ecosystems, connect marketplaces, and accelerate undeniable shifts in human behavior.

Episode 5 - Allen Adler

Episode 5: Allen Adler

Mark is joined by Allan Adler, Managing Partner at Digital Bridge Partners. Allan is a world-class Ecosystems coach, consultant and change agent supporting individuals, managers and executives to understand and incorporate partnership best practices in service to our businesses, our partnerships, and our planet.

Episode 6 - Alex Richards

Episode 6: Alex Richards

Mark is joined by Alexander Richards, Head of Global Alliances at Momentive (makers of SurveyMonkey & GetFeedback). Alex is an experienced alliance, partnerships, and ecosystem leader with over 10 years of building and leading partnerships, professional services, training, and implementation teams for various technology companies, including Stella Connect, Medallia, WPP, and Apple.

Episode 7 - Chris Turney

Episode 7: Chris Turney

Mark is joined by Chris Turney, Founder at Turney LG, a trial and settlement counsel focused on product and professional liability in Kansas and Missouri. 

Jay Mcbain - Episode 8

Episode 8: Jay McBain

Mark is joined again by Jay McBain, Chief Analyst - Channels, Partnerships, & Ecosystems @ Canalys. Jay is an accomplished speaker, author, and innovator in the IT industry.

Bob Moore - Episode 9

Episode 9: Bob Moore

Mark is joined again by Bob Moore, Co-Founder & CEO at Crossbeam, a collaborative data platform that helps companies build more valuable partnerships by discovering which customers and leads they have in common.

Melissa Chambers - Ep 10

Episode 10: Melissa Chambers

Mark is joined by Melissa Chambers, Senior Director of Strategic Partnerships at Guideline, a fintech platform expanding access to retirement for over 29,000 small and medium businesses.

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Episode 11: Brian Hattaway

Mark is joined by Brian Hattaway. Brian is the Founder & Innovation Leader at IOLITE Solutions, which creates smart, Salesforce innovations to improve user productivity on the Salesforce platform.

Questions for the team?

If you have a question you’d like the show guests to discuss, drop it in the form!

Ready to unlock the power of partnerships?

We’ll use this time to evaluate your current processes, understand your interests and needs, and discuss how PARTNERNOMICS® help you to improve your partnership operation.

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