Episode 8: Jay McBain
Topics Covered
Wall Street: Does Wall Street prefer “inventors” where bets are made on the next big idea or “proof” where investors simply fund the sale of a proven concept?
Exclusivity: Should a partnering professional ever agree to exclusivity?
SaaS CEOs: Many SaaS CEOs have to understand partnering from two very distinct vantage points, (1) channel sales and (2) co-creation & tech integration. How should they balance these two topics?
Growth: CEOs must decide to build (organic) or partner (collaborate). What are the key factors in deciding which approach to take?
Guest Information
![Partnering Analysis Expert McBain](https://s9z6v5m5.rocketcdn.me/wp-content/uploads/2021/01/McBain_COB-1024x768.png)
Chief Analyst – Channels, Partnerships, & Ecosystems, Canalys
In this week’s episode of The PARTNERNOMICS Show, Mark Brigman is joined by Jay McBain, Chief Analyst – Channels, Partnerships, & Ecosystems @ Canalys. Jay is an accomplished speaker, author, and innovator in the IT industry. Named 2021 Channel Influencer of the Year by Channel Partners Magazine.
![Mark Brigman Image](https://s9z6v5m5.rocketcdn.me/wp-content/uploads/2022/03/mark-02.png)
Mark is an author, keynote speaker, and the Founder of PARTNERNOMICS®, an international training, coaching, and consulting firm that helps business professionals make strategic partnering become a core competency.
Mark is an expert at turning collaborative relationships into highly functional competitive advantages. While working for a Fortune 100 technology firm, he traveled across Europe and the US architecting and leading hundreds of multi-million dollar partnerships. From the early 2000s, his passion and expertise in strategic partnerships led him to speak at international conferences from London, England to Silicon Valley.