Partnernomics show logo square 01



Episode Summary

In this week’s episode of The PARTNERNOMICS Show, Mark Brigman is joined by Jay McBain, Chief Analyst – Channels, Partnerships, & Ecosystems @ Canalys. Jay is an accomplished speaker, author, and innovator in the IT industry. Named 2021 Channel Influencer of the Year by Channel Partners Magazine. 


Topics Covered

Wall Street: Does Wall Street prefer “inventors” where bets are made on the next big idea or “proof” where investors simply fund the sale of a proven concept?

Exclusivity: Should a partnering professional ever agree to exclusivity?

SaaS CEOs: Many SaaS CEOs have to understand partnering from two very distinct vantage points, (1) channel sales and (2) co-creation & tech integration. How should they balance these two topics?

Growth: CEOs must decide to build (organic) or partner (collaborate). What are the key factors in deciding which approach to take?