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Episode Summary

Today, our guest on The PARTNERNOMICS Show is Bob Moore, Co-Founder & CEO at Crossbeam, a collaborative data platform that helps companies build more valuable partnerships by discovering which customers and leads they have in common. Moore previously co-founded Stitch (Acquired by Talend in 2018) and RJMetrics (acquired by Adobe by way of Magento Commerce in 2016).


Topics Covered

  1. Compensation: The average comp for a partnering pro in the US is $177k. Is this too high or too little?
  2. Failure: Some studies suggest that 80-90% of partners in a channel program provide no value. Why and what should be done to address this?
  3. Events: Has COVID caused us to rethink virtual events?
  4. Innovation: Is the “innovation process” different in an ecosystem-focused organization vs a traditional-minded org?