Bob Moore Show Episode 3


Episode 3: Bob Moore

Topics Covered

  • Privacy: Are corporate data privacy concerns a barrier to account mapping solutions such as crossbeam?
  • Degrees: Will we see a world that includes “professional certifications” that replace college degrees at some point?
    • The pace of business is accelerating and Universities are lagging.
    • Get a Marketing Degree today. Students are better teachers…
  • Organization Structure: Should the “partnering team” report to the Sales Lead or another executive?
    • Most sales leaders are zero-sum, transactional thinkers. Don’t understand partnering.
    • Sales = hunter; Partnering Professionals are General Managers
  • Attrition: More than half of partnership professionals switched companies in 2021. Why and will this continue?
    • Hiring executives have no way to validate a candidate’s knowledge.
    • The labor pool of partnering professionals was tapped out years ago.
    • How to grow the crop of future professionals.

Guest Information

Bob Moore

Co-Founder & CEO, Crossbeam

Today, our guest on The PARTNERNOMICS Show is Bob Moore, Co-Founder & CEO at Crossbeam, a collaborative data platform that helps companies build more valuable partnerships by discovering which customers and leads they have in common. Moore previously co-founded Stitch (Acquired by Talend in 2018) and RJMetrics (acquired by Adobe by way of Magento Commerce in 2016).

Mark Brigman Image
Mark Brigman
CEO & Founder

Mark is an author, keynote speaker, and the Founder of PARTNERNOMICS®, an international training, coaching, and consulting firm that helps business professionals make strategic partnering become a core competency.

Mark is an expert at turning collaborative relationships into highly functional competitive advantages. While working for a Fortune 100 technology firm, he traveled across Europe and the US architecting and leading hundreds of multi-million dollar partnerships. From the early 2000s, his passion and expertise in strategic partnerships led him to speak at international conferences from London, England to Silicon Valley.


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