Episode 15: Rick van den Bosch
- Marketing: What are some of the biggest mistakes made in partner marketing?
- Segmentation: What is the power of segmenting markets and partners?
- Tech Pivot: How do you know if/when to pivot?
- Recruiting: What is the right number of partners?
Founder & CEO @ Channext
Today, our guest on The PARTNERNOMICS Show is Rick van den Bosch, Founder & CEO @ Channext. Rick previously founded an organization, Virtual Retail and after experiencing firsthand how difficult it was to engage partners in vendor marketing activities, Channext was born.
Channext is a SaaS solution that integrates with your partner’s systems and proactively distributes content and information to their websites, social media, digital advertising, and CRMs. Data is automatically retrieved from the partners and displayed in a central dashboard. It helps channel professionals to measure crucial partner engagement and end-user demand generation KPIs.
Mark is an author, keynote speaker, and the Founder of PARTNERNOMICS®, an international training, coaching, and consulting firm that helps business professionals make strategic partnering become a core competency.
Mark is an expert at turning collaborative relationships into highly functional competitive advantages. While working for a Fortune 100 technology firm, he traveled across Europe and the US architecting and leading hundreds of multi-million dollar partnerships. From the early 2000s, his passion and expertise in strategic partnerships led him to speak at international conferences from London, England to Silicon Valley.