Alexander Richards Show Episode 6


Episode 6: Alexander Richards

Topics Covered

  • Culture – Does a mission link to a group or company’s culture?
  • Unique – Should a partnering team have its very own mission statement?
  • Qualify – Can your mission help you qualify employees and partners?
  • Strategy – Can a mission statement inform a partnering strategy?

Guest Information

Alexander Richards

Head of Global Alliances, Momentive

Today, our guest on The PARTNERNOMICS Show is Alexander Richards. Alex is the Head of Global Alliances at Momentive (makers of SurveyMonkey & GetFeedback). He is an experience alliances, partnerships and ecosystem leader (Tech, SI, VAR, BPO) with over 10 years of building and leading partnerships, professional services, training, and implementation teams for various technology companies, including Stella Connect, Medallia, WPP and Apple.

Alex built the partnerships and alliances organization at Stella Connect, key in the growth of the business and acquisition to Medallia ($100m). He also grew Medallia’s ISV organization and portfolio, acquired by Thoma Bravo ($6.4b).

Alex is action oriented and his domain expertise is in channel sales operations functions, with lead routing, territory management, forecasting, quotes, ativity tracking, sales compensation, and Salesforce reporting. He also has strong project management experience, implementing sales engagement applications, marketing automation platforms, demand generation programs, marketing assets, partner portals, deal registration process, etc.

Mark Brigman Image
Mark Brigman
CEO & Founder

Mark is an author, keynote speaker, and the Founder of PARTNERNOMICS®, an international training, coaching, and consulting firm that helps business professionals make strategic partnering become a core competency.

Mark is an expert at turning collaborative relationships into highly functional competitive advantages. While working for a Fortune 100 technology firm, he traveled across Europe and the US architecting and leading hundreds of multi-million dollar partnerships. From the early 2000s, his passion and expertise in strategic partnerships led him to speak at international conferences from London, England to Silicon Valley.


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