Partnernomics show logo square 01



Episode Summary

Today, our guest on The PARTNERNOMICS Show is Alexander Richards. Alex is the Head of Global Alliances at Momentive (makers of SurveyMonkey & GetFeedback). He is an experience alliances, partnerships and ecosystem leader (Tech, SI, VAR, BPO) with over 10 years of building and leading partnerships, professional services, training, and implementation teams for various technology companies, including Stella Connect, Medallia, WPP and Apple.

Alex built the partnerships and alliances organization at Stella Connect, key in the growth of the business and acquisition to Medallia ($100m). He also grew Medallia’s ISV organization and portfolio, acquired by Thoma Bravo ($6.4b).

Alex is action oriented and his domain expertise is in channel sales operations functions, with lead routing, territory management, forecasting, quotes, ativity tracking, sales compensation, and Salesforce reporting. He also has strong project management experience, implementing sales engagement applications, marketing automation platforms, demand generation programs, marketing assets, partner portals, deal registration process, etc.


Topics Covered

  • Culture – Does a mission link to a group or company’s culture?
  • Unique – Should a partnering team have its very own mission statement?
  • Qualify – Can your mission help you qualify employees and partners?
  • Strategy – Can a mission statement inform a partnering strategy?