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Indirect Sales Partnerships
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Toolbox
Indirect Sales Partnerships Workbook, Tools, & Resources -
LessonsISP Week 1 - Strategy8 Topics
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Introduction to Indirect Sales Partnerships
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Indirect Sales Partnering Methodology - Part 1
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Indirect Sales Partnering Methodology - Part 2
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Common Landmines - Note to the CEO
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Organizing the Indirect Sales Partnering Function
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Organizational Partnering Plan (OPP)
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Strategic Partnering Plan (SPP)
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Indirect Sales Partnerships - Week #1 Homework
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Introduction to Indirect Sales Partnerships
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ISP Week 2 - Recruiting12 Topics
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Strategy Recap & Recruiting Introduction
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Partner Personas
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Partner Profiles
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Targeting Activities
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Targeting - LinkedIn Sales Navigator
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Targeting - Using Dripify.io
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Communications - Outreach Scripts
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Communications - Preparation Sheet
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Communications - Discovery Meetings
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Evaluation - 10 Standard Criteria
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Evaluation - Scoring Tool
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Indirect Sales Partnerships - Week #2 Homework
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Strategy Recap & Recruiting Introduction
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ISP Week 3 - Contracting9 Topics
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ISP Week 4 - Onboarding & Enablement8 Topics
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ISP Week 5 - Operations10 Topics
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ISP Week 6 - Implementation5 Topics
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End of Course QuizIndirect Sales Partnerships - End of Course Quiz1 Quiz
Lesson 2 of 8
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ISP Week 1 – Strategy
“Failing to plan is planning to fail.” ~Benjamin Franklin
“One minute spent planning saves ten minutes of execution.” ~Brian Tracy
Leaders must form partnership plans at two levels, the organizational level (Organizational Partnering Plan / OPP and the functional level for individual partnering initiatives (Strategic Partnering Plans / SPP. Develop plans from the onset so success is clearly defined for all collaborators.
Week #1 – Strategy – Learning Objectives:
- Recite the six phases of the indirect sales partnering process: strategy, recruiting, contracting, onboarding, enablement, and operations.
- Describe how the Partnering Foundations course links to indirect sales partnerships.
- Describe common resourcing issues faced by partnering programs.
- Describe what an Organizational Partnering Plan (OPP) is and the value it provides to executives as well as partnering professionals.
- Describe and create a Strategic Partnering Plan (SPP) for one of your indirect sales partnering programs, accounting for your deepest level of segmentation.
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