Back to Course
Channel Partnerships
0% Complete
0/0 Steps
-
Channel Partnerships Workbook, Tools & Resources
-
CP Week 1 - Strategy14 Topics
-
Introduction to Channel Partnerships
-
Components of a Channel Partnering Program - 1
-
Components of a Channel Partnering Program - 2
-
Partnering Foundations - Linkage
-
Strategic Partner Leadership Model (SPLM) - Linkage
-
5-Phase Partnering Process (5PPP) - Linkage
-
Common Landmines - Note to the CEO
-
The Core Channel Partnering Program Types
-
Categories of Channel Partners
-
Organizing the Channel Function
-
Measurements of Success
-
Supporting Technology
-
Strategic Partnering Plan (SPP)
-
Channel Partnerships Week #1 HW
-
Introduction to Channel Partnerships
-
CP Week 2 - Recruiting12 Topics
-
Strategy Recap & Recruiting Introduction
-
Partner Personas
-
Partner Profiles
-
Targeting Activities
-
Targeting - LinkedIn Sales Navigator
-
Targeting - Using Dripify.io
-
Communications - Outreach Scripts
-
Communications - Preparation Sheet
-
Communications - 6 Principles - Discovery Meetings
-
Evaluation - 10 Standard Criteria
-
Evaluation - Scoring Tool
-
Channel Partnerships Week #2 HW
-
Strategy Recap & Recruiting Introduction
-
CP Week 3 - Contracting9 Topics
-
CP Week 4 - Onboarding & Enablement9 Topics
-
CP Week 5 - Operations10 Topics
-
CP Week 6 - Implementation5 Topics
Lesson 2 of 7
In Progress
CP Week 1 – Strategy
Week #1 – Strategy – Learning Objectives:
- Recite the six phases of the channel partnering process: strategy, recruiting, contracting, onboarding, enablement, and operations.
- Describe how the Partnering Foundations course links to channel partnerships.
- Describe the 6 elements of the Strategic Partner Leadership Model (SPLM) and how each element connects to channel partnerships.
- Describe common resourcing issues faced by partnering programs.
- Describe the core types of channel partnering programs (ex. referral, resell).
- Describe the categories of channel partners (ex. ISV, VAR, GSI, MSP).
- Describe and create a Strategic Partnering Plan (SPP) for one of your channel programs accounting for your deepest level of segmentation.
Lesson Content
0% Complete
0/14 Steps