Topic Video – 5PPP Video 2

1. Introduction to Phase 1 – Building a Partnering Strategy
2. The 12 components of the Strategic Partnering Plan (SPP)

Questions to Consider:

1. Does your team write explicit and standardized partnering plans for each partnering initiative (co-marketing, co-development, referral, technology, channel sales, etc.), before engaging potential partners?
2. When considering the 12 components of the SPP, what areas do you feel your team performs well in addressing? Which areas could be improved?
3. If your team uses a standardized partnering plan, what are the key differences between your template and the PARTNERNOMICS SPP?
4. If your team does not use a standardized partnering plan, what are the greatest benefits that could come from adopting the PARTNERNOMICS SPP approach?

PARTNERNOMICS Community