Shipware – Partnership Success Story
EXECUTIVE SUMMARY: Like most companies, Shipware entered 2023 facing the grim reality that customer acquisition costs were increasing – exponentially. The old model of cold…
Category: Blog
Tools to Build Partnership Strategies
“Failing to plan is planning to fail.” ~Benjamin Franklin The first and arguably more critical step in building a world-class partnering program is developing a…
Great Partnership Leaders Understand these 4 Personality Topics
A significant amount of research has been conducted over the past several decades that supports the use of personality assessments. These tools are commonly used…
3 Core Attributes of a Great Partnership Leader
Strategic partnerships are a unique animal, and they must be treated accordingly. They must be managed by seasoned professionals who understand all of the complicated…
Ecosystem Organization: The #1 Avenue for Business Growth
In the Decade of Ecosystems, the partnering function must have representation in all facets of the business. Organizations that see partnerships as a siloed team…
How to Best Organize a Partnering Team
When launching a new partnering team, you must first decide how your Partner Development Leaders (PDLs) will engage your partners. There are two common approaches…
5 Principles to Establish and Maintain a Great Partnering Team
The Teams Element of the Strategic Partner Leadership Model (SPLM) is all about people. The success or failure of your strategic partnerships depends on the people who manage and lead…
How Core Values Correlate to Company Success
An organization’s core values are the guiding principles and traits that describe and steer behavior. A standard practice for identifying a company’s core values is to have…
How does your company mission relate to partnerships?
A company’s mission is its shorter-term purpose. Unlike a vision, which is 20+ years into the future and aspirational, a mission is set less than five years…
Why your company vision should come first
The Vision Element of the Strategic Partner Leadership Model (SPLM) consists of three critical parts, your company’s “vision,” “mission,” and “core values.” Each component must be clearly identified by the company’s leadership…
