Video #7: Strategic Partnering Plan (SPP)

1. Organizational Partnering Plan (OPP) vs Strategic Partnering Plan (SPP)
2. Value of Segmenting Strategic Partnering Plans (SPP)
3. The 12 Components of the Strategic Partnering Plan (SPP)
4. Setting SPP-level goals

Questions to Consider:

1. What was your greatest takeaway from this topical video?
2. How many partnering program “types” does your organization have today (referral, affiliate, co-sell, tech integration, etc.)?
3. When considering segmentation, how many SPPs should your organization ideally have in place?
4. What are your top 3 partnering programs that could benefit from having fully structured SPPs in place?
5. Who will you involve in your organization to complete your SPP(s)?
6. What is the target completion date for your SPP(s)?
7. What challenges do you expect to encounter in completing your SPP(s)?

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