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Indirect Sales Partnerships
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Toolbox
Indirect Sales Partnerships Workbook, Tools, & Resources -
LessonsISP Week 1 - Strategy8 Topics
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Introduction to Indirect Sales Partnerships
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Indirect Sales Partnering Methodology - Part 1
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Indirect Sales Partnering Methodology - Part 2
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Common Landmines - Note to the CEO
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Organizing the Indirect Sales Partnering Function
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Organizational Partnering Plan (OPP)
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Strategic Partnering Plan (SPP)
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Indirect Sales Partnerships - Week #1 Homework
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Introduction to Indirect Sales Partnerships
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ISP Week 2 - Recruiting12 Topics
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Strategy Recap & Recruiting Introduction
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Partner Personas
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Partner Profiles
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Targeting Activities
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Targeting - LinkedIn Sales Navigator
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Targeting - Using Dripify.io
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Communications - Outreach Scripts
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Communications - Preparation Sheet
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Communications - Discovery Meetings
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Evaluation - 10 Standard Criteria
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Evaluation - Scoring Tool
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Indirect Sales Partnerships - Week #2 Homework
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Strategy Recap & Recruiting Introduction
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ISP Week 3 - Contracting9 Topics
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ISP Week 4 - Onboarding & Enablement8 Topics
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ISP Week 5 - Operations10 Topics
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ISP Week 6 - Implementation5 Topics
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End of Course QuizIndirect Sales Partnerships - End of Course Quiz1 Quiz
Lesson 2,
Topic 2
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Indirect Sales Partnering Methodology – Part 1
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Video #2: Indirect Sales Partnering Methodology – Part 1
- The 6 phases of the Indirect Sales Partnerships course
- Strategy at the organizational level – Organizational Partnering Plan (OPP)
- Strategy at the functional level – Strategic Partnering Plan (SPP)
- Reasons for segmenting partnerships
Questions to Consider:
- What was your greatest takeaway from this topical video?
- Does your organization have an OPP or something similar? If yes, explain.
- Do you use SPPs or something similar? If yes, explain.
- How would you grade your executive teams’ level of clarity and support of your organization’s partnering function/mission?
- Following the PARTNERNOMICS recommendations, how many SPPs should your partnering function have (deepest level of segmentation)?
- What is the ‘why’ behind your organization’s partnership strategy?
- What are the critical resources that your partnership program currently needs to be successful?
- What does success look like for your entire partnership operations? Is this vision shared and aligned between your partnership organization and the rest of the organization?