Personal Info

First Name

Greg

Last Name

Unruh

Nickname

gunruh

Job Title

CEO & Managing Partner

Partnership topics you are interested in?

GTM Strategy, Innovation, Indirect Channel, Ecosystems

Current Country of Residence

United States

Bio

Below is a distinctive glimpse into my background and expertise.

My educational journey began at Kansas State University, where I set my sights on becoming an architect. Over the past 25 years, I have garnered recognition and success as an architect, though not in the conventional sense of designing physical structures. Instead, my specialization lies in crafting and executing partner programs and long-term growth strategies. Throughout my career, I have collaborated with a diverse array of companies, ranging from startups to Fortune 50 organizations.

The construction of a successful partner program shares parallels with architectural design. Just as an architect commences with a basic plan and tailors it to create a unique design, I initiate with a blueprint and tailor it to suit the specific requirements of each partner program. I strongly believe in meticulous planning and disciplined execution, which is why I have embraced PARTNERNOMICS’ fundamental principles as my standard blueprint. I am honored to be a certified PARTNERNOMICS SPLP (Strategic Partner Leadership Professional), Program Implementor, and Strategic Advisor.

In my role as an “architect” of strategic partnerships, I recognize that collaboration is pivotal for success. No architect can construct a building alone; it demands a collective effort. Similarly, designing and implementing effective partner programs and growth strategies necessitates the involvement of various departments, including the C-Suite, Sales, Marketing, Finance, Development, Engineering, and IT. Throughout my career, I have either led or been a key member of these cross-functional teams.

As an accomplished “architect,” I take great pride in the programs I have constructed and contributed to. When executed correctly, these programs endure the test of time, much like a well-constructed structure built on a solid foundation.

Should my perspective and approach resonate with you, I invite you to peruse my Linkedin profile. I would welcome the opportunity to collaborate on how my experience and honed skills can help construct or enhance your partner program and strategic growth strategy.

Hobbies

Guitar

Writing

Reading

Hunting/Fishing