Connect with me on LinkedIn: linkedin.com/in/unruh

My Story: From Architecture to Strategic Partnerships

Early in my career, a pivotal interview moment shaped my path. When asked why I didn’t pursue architecture after studying it at Kansas State University, I highlighted my knack for designing partner programs and indirect sales channels. This perspective landed me a role at a top-tier software company. The parallels between architectural design and crafting partner ecosystems are profound—both demand a clear vision, meticulous planning, and flawless execution to bring ideas to life.

The Art of Partnership Design

Just as an architect creates blueprints for lasting structures, a Fractional Chief Partnerships Officer (CPO)—or Orchestrator, as defined by PARTNERNOMICS—designs partner programs that drive exponential growth. Unlike traditional architects, however, the role of a Fractional CPO focuses solely on strategy and design, not ongoing management. Partner Development Leaders and Channel Account Executives step in to execute and sustain these programs, ensuring scalability and efficiency.

Many companies blur these roles, tasking the program’s architect with maintenance duties. This misstep often leads to inefficiencies and inflated costs. By clearly separating design from support, businesses can optimize their indirect sales channels, reduce operational expenses, and boost EBITDA.

My Expertise: 25 Years of Partnership Mastery

With over 25 years as a Fractional CPO and key contributor to PARTNERNOMICS since its inception, I bring battle-tested expertise to the table. As a certified PARTNERNOMICS Orchestrator—one of only 12 worldwide—I’ve helped companies from startups to Fortune 500s transform stagnant sales models into thriving partner ecosystems. My strategic frameworks have consistently delivered long-term revenue growth while avoiding common pitfalls.

Whether through short-term engagements or long-term partnerships, I design tailored programs with clear succession plans, ensuring your team is equipped to sustain success after my work is done.

Why Work With Me?

• Proven Framework: Leverage PARTNERNOMICS, the only accredited strategic partnering platform taught at the graduate level, to build robust indirect sales channels.
• Exponential Growth: My strategies have propelled five distinct organizations to new heights by integrating direct and partner sales teams seamlessly.
• Cost Efficiency: Optimize your partner program to reduce expenses while maximizing revenue and profitability.
• Guidance from Experience: Benefit from my 25 years in the trenches, avoiding costly mistakes and accelerating your success.

Ready to elevate your partner program? Let’s connect to design a strategy that drives lasting growth. Reach out via LinkedIn or visit unruhenterprises.com to learn more.