Personal Info

First Name

Craig

Last Name

Bovaird

Nickname

craig-bovaird

Job Title

Senior Manager, Channel (APAC/MENA)

Partnership topics you are interested in?

Channel, Partner Recruiting, Partner Marketing, Co-Selling

Current Country of Residence

Australia

Bio

My passion has always been enabling the Technology Channel to leverage emerging digital platforms in order to build efficient, more profitable businesses that have a foundation for scale, levelling the playing field for start-ups and SMB’s, both for themselves and their clients.

For clients, that means leveraging digital technologies to deliver processes that are automated and built for evolution as new technologies unfold while staying competitively lean and mean.

For partners, it’s building profitable practices that drive change beyond the traditional support model, into consultation with SMB’s to navigate the digital landscape for their own customers’ success through education, enablement and support.I have over 15 years’ experience across the New Zealand, U.K. and Australian markets.

I’ve built disruptive programs, delivered change and impacted growth at managed service providers, global IT distributors, and telecommunication vendors. My passion for connecting technology with businesses to realise the promise of digital transformation drives me to create a long-lasting impact in this space.

Hobbies

In to generally everything Tech, Music, Movies