Mark-Brigman

Meet, Mark Brigman

Certified PARTNERNOMICS® Orchestrator

https://vimeo.com/967053653

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Implement The Science of Partnering®

“There’s an opportunity for PARTNERNOMICS® to play a huge role in the partnering ecosystem. Partnership executives and managers need to get educated on the processes and success practices that significantly reduce points of failure. These professionals also need to get certified to show the industry that they meet an objective evaluation of skills and knowledge.”
Jay McBain, Canalys
Jay McBain, CanalysChief Analyst, Channels, Alliances, and Ecosystems
“From personal experience, I can tell you that even seasoned professionals can learn more about being better strategic leaders in partnering. The training from PARTNERNOMICS® crystallized important theories and provides you with tools and a methodology for achieving better business results through partnerships.”
Molly Connolly, Dell
Molly Connolly, DellDirector of Strategic Alliances
“We’ve seen tremendous impact after applying the PARTNERNOMICS® framework by putting more structure into our partnering practice. That’s been the biggest takeaway is how to approach partnerships in a more systematic way and have a much better framework versus doing it more intuitively.”
Richard De Sousa - SVP, SCOR
Richard De Sousa, SCORVP of Strategic Partnerships
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Service Offerings

Program Performance

– General Partner Program Audit/Assessment

– Partner Survey – 3rd Party Audit and Feedback of Performance

Partner Tech Stack Review/Audit

– Cultural Change Management (Sales vs. Partner / Geography)  

 

Strategy

– Organizational Change Management

a) Revamping Partner GTM Strategy

b) Shift from Direct Sales to Partner GTM Strategy

Develop an Organizational Partnering Plan (OPP)

– Develop Strategic Partnering Plans (SPP)

– Territory Planning

– Partner Program Audit/Assessment

Recruiting

Identify Partner Personas (Organization & Partner Counterpart)

– Develop Partner Profile Forms (Initial & Full)

– Partner Recruiting Strategies

– Partner Recruiting Operations (communications & evaluation)

– Candidate & Partner Evaluation Tool/Processes

Contracting

Develop Term Sheet(s)

– Negotiation Strategy/Preparation

– Contract Review

Onboarding & Enablement

Onboarding Processes

– First 90-Days Plans

– Partner Training

Partner Certification

– Partner Tech Stack Review/Audit

– Account Mapping/Planning

Operations

Annual Partnering Performance Plans

– 90-Days Plans (Perpetual)

– Scoreboards/Metrics to Track

– Internal (Exec & Team) Business Reviews

Partner Business Reviews