Implement The Science of Partnering®
Service Offerings
– General Partner Program Audit/Assessment
– Partner Survey – 3rd Party Audit and Feedback of Performance
– Partner Tech Stack Review/Audit
– Cultural Change Management (Sales vs. Partner / Geography)
– Organizational Change Management
a) Revamping Partner GTM Strategy
b) Shift from Direct Sales to Partner GTM Strategy
– Develop an Organizational Partnering Plan (OPP)
– Develop Strategic Partnering Plans (SPP)
– Territory Planning
– Partner Program Audit/Assessment
– Identify Partner Personas (Organization & Partner Counterpart)
– Develop Partner Profile Forms (Initial & Full)
– Partner Recruiting Strategies
– Partner Recruiting Operations (communications & evaluation)
– Candidate & Partner Evaluation Tool/Processes
– Develop Term Sheet(s)
– Negotiation Strategy/Preparation
– Contract Review
– Onboarding Processes
– First 90-Days Plans
– Partner Training
– Partner Certification
– Partner Tech Stack Review/Audit
– Account Mapping/Planning
– Annual Partnering Performance Plans
– 90-Days Plans (Perpetual)
– Scoreboards/Metrics to Track
– Internal (Exec & Team) Business Reviews
– Partner Business Reviews