Bob Moore - Episode 3

Episode 3: Bob Moore

Today, our guest on The PARTNERNOMICS Show is Bob Moore, Co-Founder & CEO at Crossbeam, a collaborative data platform that helps companies build more valuable partnerships by discovering which customers and leads they have in common. Moore previously co-founded Stitch (Acquired by Talend in 2018) and RJMetrics (acquired by Adobe by way of Magento Commerce in 2016).

Topics Covered:

  • Privacy: Are corporate data privacy concerns a barrier to account mapping solutions such as Crossbeam?
  • Degrees: Will we see a world that includes “professional certifications” that replace college degrees at some point?
    • The pace of business is accelerating and Universities are lagging.
    • Get a Marketing Degree today. Students are better teachers…
  • Organization Structure: Should the “partnering team” report to the Sales Lead or another executive?
    • Most sales leaders are zero-sum, transactional thinkers. Don’t understand partnering.
    • Sales = hunter; Partnering Professionals are General Managers
  • Attrition: More than half of partnership professionals switched companies in 2021. Why and will this continue?
    • Hiring executives have no way to validate a candidate’s knowledge.
    • The labor pool of partnering professionals was tapped out years ago.
    • How to grow the crop of future professionals.

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The PARTNERNOMICS® Show, a podcast and video series for creative thinkers who are championing partnerships across their organization.

We’re discussing the hottest topics and sharing ideas for driving success through your partnership operations and processes within your organization.

Each episode we sit down with a partnering expert and discuss 4 topics. Think of your favorite sports talk show, but for partnerships!

The opportunity to leverage partnerships has never been greater. Will you take the lead and drive changes throughout your organization to unlock the power of partnerships?

Hosted by:
Mark Brigman

Mark Brigman

Founder & CEO

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