Today, our guest on The PARTNERNOMICS Show is Craig Booth Founder & Principal at Channel Force. Craig is a technology sales executive and skilled sales professional. He has a consistent track record of helping organizations exceed their revenue targets. He has been recognized by multiple companies as a top performer in both direct sales and channel/MSP sales leadership roles. He also has a track record of turning around underperforming territories and sales organizations.
- Channel Force: Can you tell us about your background and how you came to start Channel Force?
- Channel Sales: There are a lot of channel sales methodologies. What is different about your approach?
- Innovation: Channel Force focuses on “innovating the channel sales process.” Could you elaborate on what that innovation entails?
- Leadership: Why should a channel or revenue leader consider adopting your process?