Episode 27: Craig Booth

Today, our guest on The PARTNERNOMICS Show is Craig Booth Founder & Principal at Channel Force. Craig is a technology sales executive and skilled sales professional. He has a consistent track record of helping organizations exceed their revenue targets. He has been recognized by multiple companies as a top performer in both direct sales and channel/MSP sales leadership roles. He also has a track record of turning around underperforming territories and sales organizations.

Topics Covered:

  • Channel Force: Can you tell us about your background and how you came to start Channel Force?
  • Channel Sales: There are a lot of channel sales methodologies. What is different about your approach?
  • Innovation: Channel Force focuses on “innovating the channel sales process.” Could you elaborate on what that innovation entails?
  • Leadership: Why should a channel or revenue leader consider adopting your process?

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The PARTNERNOMICS® Show, a podcast and video series for creative thinkers who are championing partnerships across their organization.

We’re discussing the hottest topics and sharing ideas for driving success through your partnership operations and processes within your organization.

Each episode we sit down with a partnering expert and discuss 4 topics. Think of your favorite sports talk show, but for partnerships!

The opportunity to leverage partnerships has never been greater. Will you take the lead and drive changes throughout your organization to unlock the power of partnerships?

Hosted by:
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Mark Brigman

Founder & CEO

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