THE PARTNERNOMICS SHOW

Episode 27: Craig Booth

Today, our guest on The PARTNERNOMICS Show is Craig Booth Founder & Principal at Channel Force. Craig is a technology sales executive and skilled sales professional. He has a consistent track record of helping organizations exceed their revenue targets. He has been recognized by multiple companies as a top performer in both direct sales and channel/MSP sales leadership roles. He also has a track record of turning around underperforming territories and sales organizations.

Topics Covered:

  • Channel Force: Can you tell us about your background and how you came to start Channel Force?
  • Channel Sales: There are a lot of channel sales methodologies. What is different about your approach?
  • Innovation: Channel Force focuses on “innovating the channel sales process.” Could you elaborate on what that innovation entails?
  • Leadership: Why should a channel or revenue leader consider adopting your process?

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The PARTNERNOMICS® Show

The PARTNERNOMICS® Show is a weekly information-packed video series for executives who want to grow their organization’s purpose and profits. Hosted by PARTNERNOMICS’ CEO, Mark Brigman, this dynamic show dives deep into the strategies and trends that drive business performance and profitable growth.

In each episode, we discuss the hottest topics and innovative ideas shaping the future of business, including innovation, technology, company culture, and strategic relationships. Our guests include top executives, global business advisors, and subject matter experts who share real-world insights, success stories, and practical advice.

Whether you’re a CEO, senior executive, or an entrepreneur aiming to scale, The PARTNERNOMICS® Show delivers actionable content to help you stay ahead in a rapidly evolving market. With a focus on collaboration, strategy, and growth, this podcast is your go-to resource for navigating the complexities of today’s business landscape.

Tune in weekly to gain fresh perspectives, proven frameworks, and tools to elevate your organization to the next level. If you’re serious about building a stronger organization and accelerating success, this is the show you can’t afford to miss.

Hosted by:
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Mark Brigman

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