Today, our guest on The PARTNERNOMICS Show is Jake Atwood, CEO at BuzzBuilder. As a Sales Leader, Coach, and Marketer Jake has one singular focus: make it easy for sales teams to pack their pipeline with qualified leads and close more deals. He’s been contracted by dozens of Fortune 500s as well as high-growth startups to help them build a world-class sales team and sales process.
- Quality: What are the top channel programs doing to attract the RIGHT partners?
- Efficient: What can you do to make partner recruitment easier and less time-consuming?
- Evaluation: What questions should you be asking potential partners in your first conversation with them?
- Enablement: What can you do to prevent partners from joining your channel program and then ghosting you?