Episode 15: Rick van den Bosch

Today, our guest on The PARTNERNOMICS Show is Rick van den Bosch, Founder & CEO @ Channext. Rick previously founded an organization, Virtual Retail and after experiencing firsthand how difficult it was to engage partners in vendor marketing activities, Channext was born.

Channext is a SaaS solution that integrates with your partner’s systems and proactively distributes content and information to their websites, social media, digital advertising, and CRMs. Data is automatically retrieved from the partners and displayed in a central dashboard. It helps channel professionals to measure crucial partner engagement and end-user demand generation KPIs.

Topics Covered:

  • Marketing: What are some of the biggest mistakes made in partner marketing?
  • Segmentation: What is the power of segmenting markets and partners? 
  • Tech Pivot: How do you know if/when to pivot? 
  • Recruiting: What is the right number of partners?

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The PARTNERNOMICS® Show, a podcast and video series for creative thinkers who are championing partnerships across their organization.

We’re discussing the hottest topics and sharing ideas for driving success through your partnership operations and processes within your organization.

Each episode we sit down with a partnering expert and discuss 4 topics. Think of your favorite sports talk show, but for partnerships!

The opportunity to leverage partnerships has never been greater. Will you take the lead and drive changes throughout your organization to unlock the power of partnerships?

Hosted by:
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Mark Brigman

Founder & CEO

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