Back to Course
Lesson 2, Topic 2
Foundations – 3
Topics in Video #3
- Birth of the iPhone
- Quadrants of Solutions
- Supply & Demand Refresh
- Goals for Partnering
Questions to Consider:
- Why did the Apple and AT&T partnership revolutionize the cell phone industry?
- Think of some innovative products. Which quadrant of solutions are they currently living in?
- What is your team’s greatest opportunity for a new “revenue growth” partnership?
- What is your team’s greatest opportunity for a new “cost reduction” partnership?
- How does your team manage strategic partnerships different from transactional partnerships?