Lesson 2, Topic 2
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Foundations – 3

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Topics in Video #3 

  • Birth of the iPhone
  • Quadrants of Solutions
  • Supply & Demand Refresh
  • Goals for Partnering

Questions to Consider:

  1. Why did the Apple and AT&T partnership revolutionize the cell phone industry?
  2. Think of some innovative products. Which quadrant of solutions are they currently living in?
  3. What is your team’s greatest opportunity for a new “revenue growth” partnership?
  4. What is your team’s greatest opportunity for a new “cost reduction” partnership?
  5. How does your team manage strategic partnerships different from transactional partnerships?

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