This version of the PARTNERNOMICS course is specifically designed for, and only offered to, graduate students attending a university course in PARTNERNOMICS. Students should also be studying a discipline of business or organizational leadership. This version takes the learner through a very disciplined and chronological process to show the key phases of the B2B partnering process. The 5 phases covered include, 1) Building a Partnering Strategy, 2) Engaging and Selecting Partnering Candidates, 3) Negotiating Terms of a Partnering Agreement, 4) Executing a Partnering Agreement, and 5) Managing the Partnership to Success.
The content for this course is approximately 20 hours of videos. About half of the content consists of business growth thought leader interviews and the remaining content is thoughtfully curated definitions, concepts, case studies, and time-tested strategies designed to help you gain a comprehensive understanding of the key influencers to long-term partnership success. This course includes graduate-level research to support the student’s learning. Upon completion of this course, the learner will be well-positioned to assume a role as a business development / strategic partnering professional with a company of any size.