Lesson 1, Topic 2
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Bernie Brenner – TrueCar

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Thought Leader Interview

Questions to Consider:

  1. What was your key takeaway from the Bernie Brenner video?
  2. How did TrueCar use technology to revolutionize the car buying experience?
  3. Does your executive team have a clear understanding of how the Biz Dev / strategic partnering function is different from sales?
  4. What is a “Sumo Advantage” and have you ever created one?
  5. Towards the end of the interview, Bernie said the single most important way to improve partnership success is to use and properly manage the Term Sheet. Do you agree with his philosophy?

Supplemental Resources:

Bernie Brenner, Talks @ Google, “The Sumo Advantage” (50:25) {VIDEO}